Chimera BMX is a boutique electric vehicle start-up that focuses on high performance and quality builds.
Christine collaborated closely with the founder to lead the creative direction, encompassing all visual assets and strategy, establishing the desired feel for Chimera BMX. She played a pivotal role in crafting the branding and identity, directing photoshoots, UI/UX, web design, social media strategies, and both digital and print layout designs. Additionally, Christine successfully orchestrated an Indiegogo campaign for the product launch, which was fully funded within just three days.
Christine is actively engaged in devising content strategies to enhance consumer trust by leveraging the brand's expanding social media presence. Through an educational approach, Chimera BMX is positioning itself as an authority in the e-bike industry, effectively showcasing the founder's extensive expertise in obsessive product refinement.
Brand Elements
Mobile App
Social Assets
Indiegogo Launch
Partnered with Los Angeles based artist Lauren YS to illustrate their vision of a chimera for the Indiegogo launch.
