Weather as Art

A Data-Generative Concept Pitch

Company

AccuWeather

Role

Art Director

Originated the concept, assembled the partner roster, and built the revenue model. Presented the design and concept section to the C-suite while the lead product manager presented the business case. Directed the prototype visual outputs with our senior motion designer; the Head of Design served as executive sponsor.

Strategic Concept

Data Visualization

Revenue Model

Partner Development

WeatherCode was a proposal to do something no weather company had done: treat proprietary weather data as the raw material for fine art.

The System

A curated visual and audio experience based on AccuWeather's proprietary data.

Using AccuWeather's API, WeatherCode brings weather data to life through dynamic visualizations and custom audio compositions based on the brand's sonic identity. These artistic renderings showcase the beauty and power of data by capturing specific weather patterns and allowing audiences to relive fleeting moments.

Because both the visuals and the sound respond to real weather data, every experience is unique. As parameters such as temperature, wind speed, and air quality change over time, so do the visual and audio components attached to them.

WeatherCode will allow users to hear and experience weather from anywhere in the world in a completely new way.

Infinite and unrepeatable, because the inputs never stop changing.

A curated visual and audio experience based on AccuWeather's proprietary data.

Using AccuWeather's API, WeatherCode brings weather data to life through dynamic visualizations and custom audio compositions based on the brand's sonic identity. These artistic renderings showcase the beauty and power of data by capturing specific weather patterns and allowing audiences to relive fleeting moments.

Because both the visuals and the sound respond to real weather data, every experience is unique. As parameters such as temperature, wind speed, and air quality change over time, so do the visual and audio components attached to them.

WeatherCode will allow users to hear and experience weather from anywhere in the world in a completely new way.

Infinite and unrepeatable, because the inputs never stop changing.

A curated visual and audio experience based on AccuWeather's proprietary data.

Using AccuWeather's API, WeatherCode brings weather data to life through dynamic visualizations and custom audio compositions based on the brand's sonic identity. These artistic renderings showcase the beauty and power of data by capturing specific weather patterns and allowing audiences to relive fleeting moments.

Because both the visuals and the sound respond to real weather data, every experience is unique. As parameters such as temperature, wind speed, and air quality change over time, so do the visual and audio components attached to them.

WeatherCode will allow users to hear and experience weather from anywhere in the world in a completely new way.

Infinite and unrepeatable, because the inputs never stop changing.

The Partners

Rare Volume would handle generative visuals and the platform. Their past work includes a permanent installation at Torre Glòries in Barcelona and a live AI-generated symphony at the Louvre. Massive Music would handle audio. Loyalkaspar would consult on brand integration. Massive Music and Loyalkaspar were already AccuWeather partners, and all three confirmed before the deck went to leadership, adding credibility to the pitch.

Work by Rare Volume

The Business Case

Initial launch: 10,000 blind-box animated editions. Then self-service creation of personally significant weather moments, an Apple TV ambient display, and museum installations. Budget: $325k, structured so modest per-unit edition sales would recover costs entirely. Charitable proceeds to Girls Who Code were built in regardless of sales. Leadership described it as the most creative project ever pitched to the company. Through a teammate’s connection, Refik Anadol’s studio expressed interest in an artist collaboration. Follow-up C-suite meetings continued, but the project didn’t move forward.

Initial launch: 10,000 blind-box animated editions. Then self-service creation of personally significant weather moments, an Apple TV ambient display, and museum installations. Budget: $325k, structured so modest per-unit NFT sales would recover costs entirely. Charitable proceeds to Girls Who Code were built in regardless of sales. Leadership described it as the most creative project ever pitched to the company. Through a teammate’s connection, Refik Anadol’s studio expressed interest in an artist collaboration. Follow-up C-suite meetings continued, but the project didn’t move forward.

Previous Project

Accuweather Campaigns

Previous Project

AccuWeather Campaigns

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Challenge

AccuWeather held decades of proprietary hyperlocal weather data for every location on earth, updated continuously. Almost all of it was experienced as numbers and maps. No one had asked what else it could be.

Solution

Live weather data drives generative visual and audio compositions. Temperature drives color, wind drives motion, air quality drives density, and precipitation drives texture. Any moment can be captured and released as a limited digital edition, and no two are ever the same.

Previous Project

AccuWeather Campaigns

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